Make This Major Arts Marketing Move

The key to better reaching your arts patrons, according to Peter Beck for MarketingProfs, is shareable brand experiences. Whether via social media or word-of-mouth, it's important to create experiences for your patrons that they want to share. Beck lists five tips for creating shareable brand experiences. Here are two suggestions below: "Act as if your company were founded this year. Instead of building off your historical marketing mix and trying to adjust, imagine how you'd approach the market as a new entrant,...

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