Archives

News

News & Noteworthy (Week of June 14)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Shaking Up London’s Donmar Warehouse: Josie Rourke and Kate Pakenham, artistic directors at the Donmar, have staged three all-female Shakespeare plays: Julius Caesar, Henry IV and The Tempest. In her Guardian article, Charlotte Higgins quotes Pakenham: "The Shakespeare trilogy has a feminist...

Read More

Bright Ideas

10 Ways to Stay in — and Grow — Business

I’d strongly recommend you read this piece by Brendan Kiley in Seattle’s The Stranger. It’s thoughtful, smart and practical. And while I don’t want to add much to it, I thought that since this site is about marketing events (as opposed to just theater more generally), I’d add a layer to Brendan’s top 10 list. All of these may be brilliant ideas for “saving” theaters, but as far as how they’ll impact long and short-term ability to get people to show...

Read More

News

Happy Holidays: A Few of Our Favorite Posts

Our countdown to Christmas has begun! We’d like to wish everyone a happy and safe holiday. This will be our last post until Monday, but we’d like to highlight a few of our favorite Selling Out posts since our launch. We’d also like to say thanks for being a part of the Selling Out community. Enjoy! • Hubbard Street Dance Takes It to the Streets to Grow: We spotted this piece in the Washington Post about a dance company whose sense of...

Read More

News

Theater for a New Audience Hopes to Thrive in Brooklyn

A Vagabond Troupe Gets Its First Home. Wow, 34 years without a home and finally settling in Brooklyn! Theater for a New Audience went from a church to a YMCA to a rental building, and finally to a purpose-built home near the Brooklyn Academy of Music and a whole bunch of cultural assets and locations. This should be a great move, and it shows that live entertainment thrives in thriving environments. It’s rare (and difficult) to get success as a live...

Read More

Bright Ideas

Defining Originality: The How Rather Than the What

Half of Broadway's content is from other sources, according to this article. And you know what? I don't care! In fact, I think Jordan Roth of Jujamcyn Theaters nailed this topic forevermore in his TEDxBroadway 2012 talk, when he defined "originality" to mean more than just, "is there source material?" But on the invention inherent to the work. The "how" rather than just the "what," as he put it. Hey, Shakespeare cribbed Ovid, Plutarch and folk tales from all over Europe,...

Read More


Sign Up for Emails

VIEW PAST ARTICLES