Sesame Street’s Gravitation Pull

This past Monday Sesame Street debuted its 45th season. Which is a good example of a show that has maintained a strong gravitational pull. Jim talks about the importance of gravitational pull: " ... pay attention to what does and doesn’t have gravitational pull so that you can develop better instincts on the subject. Why? For your own content, of course. Some of us in live entertainment marketing have input or control of content, and some just have to market what...

Read More