Pay-For-Streaming: A Slam Dunk For Growing Your Audience

The NBA is experiencing hiccups with the launch of its pay-for-streaming service, but in time they’ll be resolved. Pretty soon, all the major sports will be available for streaming, and people will be paying for the privilege. This will make it even more conspicuous that non-sports live entertainment is on the sidelines. Streaming earns you currency of two kinds: actual currency, as in money; and the currency of people’s attention. If you’ve only got their attention while the patron is attending...

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