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Goldstar Event Organizers’ Strategy for Early August

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The highlights from early August: 40% of organizers plan to return to in-person shows in the first quarter of 2021. The next highest response, 23%, plan to return later in 2021. 57% are currently producing online events, and 33% plan to in the near future. Check back here for the next round to …

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News

TEDxBroadway to Host Live Streaming Conversation Series

Today, TEDxBroadway organizers announced a new series of online conversations with a central theme in light of the COVID-19 pandemic and its impact on the Broadway community — “What’s the best WE can be right now?” “We’ve tapped a few of our TEDxBroadway alumni with the idea that their topics seem especially meaningful in these tough times, and there’s more to say about them,” says TEDxBroadway Co-Founder, Damian Bazadona of Situation. “Their topics range from service, to facing challenges, to just taking an opportunity to share …

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News

Announcing Selling Out With Jim McCarthy Podcast

For years now, we’ve been sharing blog posts and interviews from the best in the business. But we wanted to go deeper, to have some real — and real fun — conversations with the people who make all our favorite live events happen. That’s why we’re launching Selling Out With Jim McCarthy podcast!  Jim will be chatting with event producers, marketers, performers and others who are doing extraordinary things in this space.  If you’re looking for insights to make your …

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Marketing

Selling Out Editors’ Picks 2016: Your Favorite Posts

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of our most-read posts of the year. Click on the titles to read more: Get to Know TEDxBroadway Speaker Wesley Whatley TEDxBroadway 2016 speaker Wesley Whatley’s first job was at the Magic …

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News

Game of Thrones Gets Even Bigger With a Live Concert Tour

First, Game of Thrones popped up as an interactive art installation in New York City. It seems that the hit fantasy series is getting in on more live event action. A Game of Thrones immersive musical concert tour has been announced that’s hitting the road across North America early next year. The tour features an orchestra and choir, visual footage from the HBO show as well as some created just for the live event and a “headlining performance from the …

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Experience

One and Done … Not So Fast

In his post, Anybody Up for a New Golden Age? I’ve Got an Idea …, Jim asked why live entertainment doesn’t create a “series” or a “franchise” more often — unlike movies and books, which “have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base.” He continued: So, why then is live entertainment basically one and done? If we love the premise, the setting, …

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Experience

Series and Franchises Catching Fire on Stage, Too

In a May post, Jim wondered why live entertainment wasn’t jumping on the bandwagon of creating a “series” or a “franchise” — unlike movies and books, which “have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base.” He continued: So, why then is live entertainment basically one and done? If we love the premise, the setting, the characters and the world created in a …

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Bright Ideas

Anybody up for a New Golden Age? I’ve Got an Idea …

Let’s talk about a very successful and powerful concept that I don’t believe is being put to full use in live entertainment, even though it’s working extremely well in other parts of the entertainment business. Call it a “series” or a “franchise,” but either way, both books and movies have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base. Of course, the movies have …

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?) The Winter Classic …

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