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Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to the...

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Goldstar Subscribers’ Return Readiness Score for Mid August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 39. For New York respondents specifically, the score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100. And a bright spot:...

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Goldstar Subscribers’ Return Readiness Score for Early August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 34.  For New York respondents specifically, the score was 41.  If venues followed strict cleaning routines and social distancing policies, that number goes up to 43 out of...

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Could a “Bubble” Work for Theater? What the Experts Say

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the...

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Goldstar Subscribers’ Return Readiness Score for Mid July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in mid July, below. Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. Our next expert chat happens August...

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Goldstar Subscribers Return Readiness Score for Early July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in early July, below. (And you can watch the replay of this week's expert chat to hear Jim's insight on all of the survey results.) Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat...

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Is the Public Ready to Return to Live Events? What the Data Says …

Did you catch our expert chat last week? Goldstar CEO Jim McCarthy shared results of the second round of the ongoing consumer sentiment survey. He also chatted with Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb about the challenges of reopening venues.  Watch the replay to see:  How consumer sentiment has evolved during the month of May If air conditioning is your friend or foe Why fever testing won’t reduce risk The risks of indoor vs. outdoor venues  Watch...

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Live Chat Tomorrow, May 27: Public Health & Sentiment

Join us tomorrow at 3:00pm Eastern / 12:00pm Pacific to see exclusive results from our on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events. You’ll also get expert insights on reopening venues and public health from Johns Hopkins University Vice Dean for Public Health Practice and Community Engagement, Dr. Joshua Sharfstein, and Nederlander Concerts Vice President of Marketing, Jamie Loeb. Register for the chat here.  

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Join Wednesday’s LIVE Expert Chat With Nederlander’s Jamie Loeb and Dr. Joshua Sharfstein

You’re invited to join us for another live chat with the experts on Wednesday, May 27 at 3:00pm Eastern / 12:00pm Pacific.  Goldstar CEO Jim McCarthy will share exclusive results from an on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events and how public sentiment is evolving. We’ll also get expert insights on reopening venues and public health from Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb. Dr. Joshua Sharfstein is the Johns...

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Are Audiences Ready to Return? Here’s What the Data Says …

If you missed it, Goldstar CEO Jim McCarthy shared results of the first round of our ongoing consumer sentiment survey. We also chatted with virologist Vincent Racaniello and Broadway producer Arvind Ethan David about how and when venues can reopen.  Watch the replay to see:  5:29 The Return Readiness Score for early May  10:30 The Looking Forward to Going Out Score  17:30 The difference between indoor and outdoor events  22:10 The real deal on face masks  28:00 The latest on...

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