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Goldstar and Eventbrite in the News

We’ve got some news that will help you reach a wider audience, and make it more convenient for them to catch your events. Goldstar's new partnership with Eventbrite lets you list your event on Goldstar and Eventbrite from one platform, and use mobile ticketing -- meaning no more will-call! “‘For events like ours that are new, you really can get your name out there and sell more tickets on Goldstar and Eventbrite,’ says Amber Fleming, event producer for Foodie Con...

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#TBT

#TBT: Should You Be Selling “The Arts”?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Should You Be Selling “The Arts”? Back in the '90s, banks got this idea that people didn’t want to do business with just a bank. They wanted to do business with an organization that could give them their mortgage, be their stockbroker, set up their 401(k) and issue them a credit card. They went from being banks to providing “financial services.” I guess that’s fine, but ask yourself this: When was...

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Marketing

NBA GMs Like Miami Heat’s LeBron James Because He Fills Seats

GMs go with Heat, LeBron James. Note to sports ticket marketers: Maybe one of the reasons NBA GMs like LeBron so much is that he brings them buyers. When the Heat (LeBron’s team) go on the road, the team they’re visiting sells 99.1% of its tickets.

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Word Stock

Word Stock Market: Charger

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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News

Globetrotters Sold for Big Money, Showing Value of Family Entertainment

Trust me when I tell you that good family entertainment is almost a sure bet. It’s scarce, and parents are dying for you to provide it to them. It’s hard to keep young children entertained if you’re unwilling to sit them in front of a TV or hand them an iPad. But when someone designs good (or if I’m honest, even just decent) live entertainment for families and does a reasonable job marketing it, it sells. That’s why it doesn’t...

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News

Grow Your Attendance With an Audience Orientation

It feels like you could just cut and paste this story from year to year, doesn’t it? But, if you’re in our business, even if you’re not in the arts, this should concern you. If you’re here, it’s because you want to sell out your venue, and if you don’t really care about that because your nonprofit feels that worrying about selling tickets is too crass for words, then how about this notion? If you were selling out, these numbers...

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