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Experience

A New Kind of Museum Popping Up Around the Globe

Young people aren't going to museums as much as they used to. Most teenagers use social media. This gave Petra Scharinger a bright idea: to create nofilter_museum, filled with interactive exhibits inviting people to take photos of themselves. A Museum of Selfies! BBC News reports on the Nofilter_museum opening in Vienna, and we have a few Museum of Selfies listed on Goldstar: Museum of Selfies Las Vegas and Museum of Selfies in Hollywood, Calif.: "I think it's the future of...

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Social Media

When It Comes to Social, Be Like a Kardashian

In addition to customer reviews and word-of-mouth praise, there's another valuable marketing tool your customers can help you out with that you may not be making the most of: the selfie.As Jeff Soriano of MarketingProfs points out: "The Kardashian clan has helped elevate the act of taking photos of one's face into a marketing force to be reckoned with. ... Today's brands encourage audiences to take and share selfies, snaps, and other forms of visual user generated content; and...

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Marketing

People Like Themselves

Back in March, Jim wrote about Last Night at The Met, the tumbler of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in New York. Jim wrote: Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves. The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or...

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