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Pricing

Top Broadway Shows by Revenue Per Seat — Week of December 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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#MondayMotivation

#MondayMotivation: The Potential Dangers of Average Ticket Price

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Sometimes People Prefer to Pay More. At LA Stage Day in 2014, I talked about Revenue Per Seat and the potential dangers in managing by Average Ticket Price. We also had time to open the discussion up to any and all questions about pricing, and there’s one I’d like to share. If your mission (this mostly applies to non-profits) includes accessibility, how …

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending July 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending March 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Bright Ideas

Concert Window Founder Dan Gurney at TedxBroadway 2014

If you haven’t yet heard of Concert Window, here’s the scoop: You can webcast your performance from a venue or your living room all around the world. Musicians can make extra money and gain fans worldwide, and viewers can chat with others while enjoying the best seat in the house. And you can stream or watch on your smartphone, tablet or Apple TV. There are over 100 exclusive concerts a month — 210 shows in the next 30 days, to …

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Fans

“The Hobbit” Offers Fans a Way to Love Them Even More

One of the most powerful things you can do in many cases is to charge more. If you’ve got any kind of audience at all, part of that audience likes you and is willing to pay you more if you have something more that you can offer them. This ticket package to the movie The Hobbit may or may not be a huge success, but given the size and passion of its worldwide audience, there’s almost certainly a market that …

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