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Raising Donations in a Crisis, Part 2: Q&A With Karen Brooks Hopkins

Recently, Jim chatted with fundraising expert Karen Brooks Hopkins to see what live events organizations can do to raise funds when they can’t produce in-person events. You can watch the full conversation here, or read on for an excerpt of their conversation (which we’ll post in three parts -- click here for Part 1). First, a little about Karen: The Brooklyn Academy of Music President Emerita has more than 30 years of experience in fundraising and is the author of Successful Fundraising for...

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Marketing

And the Award for Best Campaign Goes to …

Award show season is in full swing and so too are the campaigns. The Golden Globes just happened, but really, the first sign of the season begins with actual signs -- as in billboards. Every year, like clockwork, “For Your Consideration” billboards crop up all over Los Angeles in hopes of garnering the attention of the right people who could-might-maybe help bring home the hardware. We have a better approach to campaigning for live events. For your consideration, Boost: Reach a targeted audience...

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Marketing

‘Twas the Season: Keep Audiences Coming Back Post-Nutcracker

Kids and families love Nutcracker performances (btw, did you see who won the 13th Annual Goldstar National Nutcracker Award?)! But now that the season is over, how can we keep families coming back? Dance Magazine's Rebecca Ritzel highlights how some companies "are adding kid-friendly performances to court the same audiences who buy Nutcracker tickets." And some companies are including pre-show activities, like crafts and demonstrations. Here are a few of Ritzel's examples: In 2012, Ballet West artistic director Adam Sklute debuted the...

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News

Nominees Announced for 13th Annual Goldstar National Nutcracker Award

Goldstar has announced the nominees for the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. More than 50 productions are vying for a cash prize to go towards education and accessibility programs, as well as the coveted title of Best Loved Nutcracker in the U.S. As has become tradition, the nominees represent a wide variety of genres, styles and creative themes. They include well-known ballet companies like San Francisco Ballet, Atlanta Ballet...

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Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a massive increase...

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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More. Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and...

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Marketing

Build More Excitement for Your Season

Here's one way to build excitement for your season: Add an element of surprise. Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: "Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year's season announcement. He isn't going to make one. Instead, he says, he wants to surprise audiences as the year goes along." Miller tells Martin-Brown: "We want to announce little nuggets at a time and build as much excitement as we can....

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Marketing

Your Head Start on Holiday Marketing

Are you thinking about Christmas in July? Facebook IQ is -- and they created an infographic with 25 holiday shopping season insights. Adweek reports: "Here are 10 of the insights from Facebook IQ’s infographic ... From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations. In...

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Marketing

Mobile-Only Tickets Hit More MLB Stadiums This Season

According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season." Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app. The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing. TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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Marketing

The Perfect Gift for Your Organization = Email Revenue

Give yourself the gift of email revenue! That's the message from Bob Gaito's MarketingProfs post about holiday email marketing. Done right, holiday emails can improve your bottom line. Gaito writes, "This holiday season, put your best foot forward with an email strategy that optimizes engagement and revenue by delivering content that's relevant and personal to each customer." While you don't want to send too many emails, you do want to make sure you're giving your patrons what they want this holiday...

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