Are your patrons looking for a scream?

In the live event industry, we talk a lot about how therapeutic the arts can be. Take music, dance, theater, almost any genre you can imagine, and you’ll find scientific studies showing the benefit it can have to our mental, emotional and physical health. But here’s a live event genre you may not have imagined: screaming. Yes, screaming. On purpose. At no one. And it’s good for you. In cities around the world, people are ducking into soundproof rooms or pressing...

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