“Magic Has New Meaning to Me After TEDxBroadway”

On February 24, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them at the conference. Here’s one response from Wendi Lebow, Vice President of Venue Relations: I was never a fan of magic. I just hate to be tricked. But after TEDxBroadway 2014, my definition of magic has changed. No, Jim did not book a bunch of magicians to entertain the Broadway elite. As it turns out, magic,...

Read More


Brainwaves Show What People REALLY Think of Prices

Is Your Coffee too Cheap? Using Brainwaves to Test Prices. This is an interesting read about a German scientist who is experimenting with the brainwaves of people who are looking at different prices for Starbucks coffee. The specifics are not as important here as an idea that I REALLY want you to understand: Price is one of the most powerful tools in a live entertainment marketer's toolkit, and it can't be a hostage of your ego or your "gut." The reason for this...

Read More

Sign Up for Emails