Learning the Wrong Lesson From “Artificial Scarcity”

\Pumpkin Spice: Every food marketer wants in on the trend, which Vanity Fair’s Dan Pashman chronicles hilariously here. And though I don’t think the purpose of Dan’s piece is hard-nosed business analysis, he makes a statement that’s similar to the incorrect lesson that a lot of marketers take away from the “Pumpkin Spice” phenomenon: “ … as an American there are two things I love — sugar and artificial scarcity. Stamp the words “LIMITED EDITION” on a package of something …

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