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Marketing

Happy Halloween! Is Spooktacular Here to Stay?

Happy Halloween. To celebrate, we’re sharing an oldie-but-goodie post from Jim … with a Halloween theme: Word Stock Market: Spooktacular The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, …

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Marketing

Do You Know How Big Your Audience Really Is?

Do you know how large your Goldstar audience is? A quick check of your analytics charts in the Audience Marketing Platform will give you that information — your overall reach, email inclusions, pageviews, engaged audience and more. To see your emails and pageviews, for example, just click on “See All Analytics” next to the event you want to look at and then select the “Impressions” tab. The Impressions chart measures the event’s number of email inclusions and pageviews. Here’s an example: …

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Word Stock

Word Stock Market: Spooktacular

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be broke. …

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