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Marketing

Think Outside the Industry: Samsung’s “Un-Store”

With Samsung’s new NYC store focusing on experiences instead of products, looks like they’ve taken a page out of live entertainment’s handbook! Fast Company reports that “Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District.” With no Samsung devices! Sarah Kessler writes, “Instead of endless product shelves, the space … features a three-story digital screen composed of 96 of Samsung’s 55-inch visual displays; a 90-seat theater; a portable demo kitchen; an art gallery; a multimedia studio; and a …

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Marketing

Single-Use Marketing Programs

Last week, rap group Wu-Tang Clan announced a never-before tried launch program for its new album later this year. Called The Wu: Once Upon a Time in Shaolin, the collection of songs will be sold to one — and only one — person, after touring museums and galleries, where you will be able to buy a ticket to listen to the album for $30 to $50, according to this piece by Ilan Mochari in Slate. It’s a cool idea, and …

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News

Apple Announcement Today: Mobile Devices at a Crossroads

Apple is making a product launch announcement today, and, as always, there’s not much more than educated guesses about what they’re announcing. Still, unless Tim Cook jumps right out of character, what we’re probably looking at is: a new and improved iPad, a new and improved iPad mini, maybe a new operating system called Mavericks (for Macs of all kinds), and maybe some tweaks to the Macs themselves. Probably not a watch or a TV or a waffle iron. (Ooh, …

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