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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them ...TV and Broadway producers Amy Sherman-Palladino and Dan Palladino sat down with Vulture's Denise Martin to give insight into their play Violet and the demise of Bunheads.Even if you're extremely careful with your ticket pricing you may be setting yourself up for failure just by doing the wrong math. Goldstar CEO Jim McCarthy shares why thinking in terms...

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Pricing

The Perils of a “Break-Even” Price

If you’re not careful about the way you evaluate the price at which you need to sell tickets in order to break even, you could be setting yourself up for some big losses.Here’s how a "break-even" price gets established a lot of the time: somebody, somewhere takes the total cost of delivering a show and divides it by the number of tickets they believe, based on experience, intuition data or whatever, they will likely sell.For example, the total costs...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand.

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Bright Ideas

How One Theater Is Doing More With Less

How do you increase the quality of your shows, improve community outreach and (hopefully) improve revenue while also cutting costs? If you're Lorne Campbell, Artistic Director for Northern Stage, you get very strategic. The Guardian recently ran a column from Lorne where he described their efforts and whether or not they're paying off. A bit of his strategy:"I became artistic director of Northern Stage in May 2013," Cambell said. "In this first year, the company and I have been...

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News

Broadway’s Making Bank

The 2013-2014 Broadway season has just ended and the numbers are looking great. Broadway.com is reporting that shows grossed $1.27 billion during the period and total attendances reached 12.21 million. The reason for the more than 11 percent increase in grosses? A combination of more running weeks (the previous season was impacted by Hurricane Sandy), big shows like Aladdin and Les Miserables and big stars like Daniel Craig, Neil Patrick Harris and Denzel Washington.For the rest of the good...

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Pricing

Sometimes People Prefer to Pay More

Terence McFarland, his team, and volunteers did a great job with LA Stage Day on Saturday.I had a group of eight or 10 very enthusiastic listeners for my discussion of pricing. It was late in the day and there was math involved, so given that, the energy was great. I talked about Revenue Per Seat and the potential dangers in managing by Average Ticket Price. We also had time to open the discussion up to any and all questions...

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Bright Ideas

Variable Versus Dynamic Pricing

Do you have one of those friends who can’t resist correcting people on the proper use of “who” versus “whom”?  Perhaps you don’t because you are that person. Regardless, you’re all welcome here.Personally, I let the who/whom thing go because I’ve never misunderstood anything said to me because of it.Other frequently mistaken words though aren’t as harmless. They have the potential to get you all mixed up, crazy, and worse still, losing out on money from ticket sales.So we’re...

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Bright Ideas

Is Live Entertainment a Competitive Field?

There’s something sinister about the question “Who’s your competition?”On the one hand, it’s simple enough. If you’re the RED cola maker, then the BLUE cola maker is your enemy. Metaphorically, if the RED cola ship wandered into the same water as the BLUE cola ship, they’d go at each other with cannon and gun 'til somebody won.So who’s your competition? Who would you shake your fist at angrily and say “Bastards!”?And furthermore, given the Convenience Gap faced by all...

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ICYMI

In Case You Missed It

Each week we're sharing a few stories we found interesting and worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy illustrates how live entertainment is on the wrong side of the convenience gap -- and how that doesn't have to be a bad thing.Over on Top Rank Blog, Lee Odden got some of the top marketing professionals around to share their marketing predictions for 2015.We had a chat with the incredibly talented and successful...

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