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Top Broadway Shows by Revenue Per Seat — Week of November 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Record-Breaking Sales on Singles Day

What used to be called Singles Day (November 11), and now is referred to as Global Shopping Festival, continues to be the "world's biggest shopping day," according to Adweek. Lisa Lacy reports: "It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion)." Lacy compares the day with two shopping dates we're more familiar with: "Even on the biggest shopping days of the year for Americans, the U.S. doesn’t come close: Consumers spent...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a massive increase...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Partnerships With a Point

One strategy to attract new patrons and gain exposure is to create partnerships -- with organizations similar to yours and with ones in other industries. The social media video app TikTok has a knack for partnering up. David Cohen reports for Adweek, "TikTok has entered into ... partnerships ... with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty...

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