Archives

Marketing

If You Can’t See It, It’s Not There

I went to business school with a rocket scientist.I mean that literally. One of my classmates, and somebody that I found myself working with frequently, was an actual NASA rocket scientist, and just as you’d expect, he was wicked smart.One time, we were working on a project where we were evaluating the marketing programs that a company in this case study had done to figure out whether they should continue them, cut them or add to them. We graphed...

Read More

Marketing

Was “Crazy” Promotion Worth it?

A Houston furniture store launched a promotion before the Super Bowl where if you bought $6,000 or more in furniture during the promotion and the Seattle Seahawks won, you’d get a full refund on that purchase.Seven million dollars in furniture purchases later, the Seahawks did win, and Gallery Furniture is on the hook for the refunds. The CEO says he’s “thrilled” with this outcome, because the media -- national and local -- have made a huge fuss about the...

Read More

News

Uptick in Vinyl Sales Proves Value of Recorded Music Headed to Zero

In another universe, I'm one of the people cheering and holding a pennant that sales "Vinyl!" on it.But in this one, I'm just not that gullible. When we talked about music sales recently, I knew that people would take the bait on the deceptive infographic showing the "explosion" of sales of recordings on vinyl. Up 33%, while digital is down 8%! Of course, you don't need a degree in statistics to look just slightly deeper at those numbers and...

Read More

Marketing

An Unexpected Upside to Niche Programming

Programming content for a  venue has more impact than probably anything else on sales. A lot of people approach this with the assumption that it's best to appeal to more people -- as many and as broad a group as possible.Funnily enough, it often works the other way around. Narrowing the focus of your content to a group that can seem unbelievably small can be even more effective. An off-Broadway show called Craving For Travel (bit of an awkward...

Read More

P&L

Think Twice Before You Complain About Sales

This infographic about music sales in 2013 is designed to entertain you, but I think it needs a headline. I'll give it one now:Recorded Music Sales Shrink Again.Let's give it a subhed or two:Even Most Popular Albums Sell Relatively Few Copies. Digital Formats No Longer Growing in Sales.Remember this whenever you start feeling a little whine coming on because you're in the live entertainment business.

Read More

Marketing

Three Ways to Look at Tourists Dominating Broadway Sales

Theatremania calls it “well over half," but a more accurate characterization is two-thirds of tickets sold to Broadway shows are to people who are not from New York. How should Broadway think about this?• It’s a problem. The home market is huge and full of theater consumers. Local customers are cheaper to reach and easier to get to repeat. Being more successful with them would mean a more reliable and profitable baseline for the Broadway theater ecosystem.• It’s a...

Read More

Pricing

Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas:• Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, of course,...

Read More

Innovation

Dull Is Dangerous, Sharp Is Safe

Back in the days when I trained teenagers to cut bagels for living, we had an expression about knives: Dull is dangerous, sharp is safe. Basically, what that means is that a knife that isn't properly sharpened has a tendency to snag or to cut a person's hand in a way that's much worse than a sharp blade.I really enjoyed reading Isaac Butler's piece about the supposedly safe course pursued by some venues in programming familiar material in their...

Read More

News

Dollars Matter, But So Does Attendance

Broadway had a great Thanksgiving weekend, breaking the all-time revenue record as people poured in from out of town to celebrate the long weekend with a show.The record that wasn't broken, however, was the attendance record, which was actually 4% off the all-time record this year.It's a good moment to ask the question: Does that matter?Isn't it dollars, not tickets, that count?Yes, and no. Yes, because it's true that you take dollars to the bank, not ticket sales numbers.But...

Read More

News

Atlanta Braves Go Against Trend and Announce Move From City to Suburbs

The Atlanta Braves baseball team currently plays at Turner Field, which was built just 17 years ago and sits right in the middle of Atlanta. You can see the skyline and the State Capitol building, and the building is outfitted with all the latest and greatest technology, luxury suites and other trappings.Yet, the team announced that it will be moving to the suburbs of Cobb County and tearing the stadium down.If you had just traveled in time to the...

Read More

29 of 30« First...27282930