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Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to the...

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Customer Service

Subj: Inter Office Mail – Customer Commitment – The Customer Is Always Right? Edition

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too. From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 6/7/2019 12:40 PM To: GSE By now, you're all familiar with the Purpose Point that talks about Going All Out to Remove Barriers on behalf of our customers. We take inspiration from Jackie Chan, who over the course of his career subjected himself to incredible feats of danger and stupidity to make...

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Customer Service

#MondayMotivation: Customer Service Appreciation Week

In honor of Customer Service Appreciation Week, October 1-5, we're sharing a few posts from Jim about the importance of customer service. You can click on any title below to read the full article: You Know What Customers Love? Rules You may not think customers react viscerally to rules, but they do. They’ll see that you took advantage of your opportunity to push them around, and they’ll remember it. You won’t be building up good will. Is there such a thing as building...

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Marketing

Heroes Don’t Always Wear Capes & More Storytelling Tips

Writer Kelton Reid makes an important point in his Copyblogger post: "Without a story, it’s almost impossible to spark imagination." Telling memorable stories is key to reaching your audience. Reid offers three simple models for building your audience with storytelling. We share one model below: "The movie studio model Take a page from a small, but incredibly talented, four-person motion graphics company from the late ’70s. It was originally called the Computer Graphics Lab (CGL) but became famous via Lucasfilm, and is...

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#WednesdayWisdom

#WednesdayWisdom: It’s Your Job to Make Your Patrons’ Problems Your Problems

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Everything’s easy when it’s not your problem. Imagine you’re heading to the airport. It’s going to be a long line to check-in, a long wait at the gate, and a long, crowded flight. Not only that, but at the end of that flight is a connection … and then another wait at the gate, another long crowded flight. And...

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Marketing

Simple Rules to Improve Your Site Design

According to Entrepreneur, "88 percent of consumers are unlikely to return to a website after one bad experience." Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, "According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a quality that is imperative for brands to captivate new consumers and then turn them into returning customers." We're always working hard to make our user experience the best it...

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Customer Service

Selling Out Editors’ Picks 2017: Customer Service

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Customer Service. You can click on any title below to read the...

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#TBT

#TBT: “The Transforming Fire of Machines … ”

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “The Transforming Fire of Machines … .” Is not a tagline from the upcoming Terminator Salvation movie [circa 2009], although it might work for that, too. Instead, it’s one of the “New Rules for the New Economy,” which, although not so new anymore, are still highly relevant because they were ahead of their time, back in the benighted year of 1998. In full, it’s this: No one can escape the transforming fire of machines. Before you...

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Marketing

The Answers to All Your Image Size Questions

It doesn't seem like there would be a right answer to the question: What size should an image be? But it turns out there are some very helpful guidelines you can follow so your content is as visually appealing and effective as possible. MarketingProfs shared this infographic by WeAreTop10, which pulled these image-posting rules from Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Read More: You Might Fail, So at Least Fail Up 3 Ways You're Wrong About Live Entertainment,...

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