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#MondayMotivation

#MondayMotivation: You Know the “Rule of 7,” Right?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Do You Follow the Marketer’s Rule of 7? The “Rule of 7” is the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, …

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Marketing

Do You Follow the Marketer’s Rule of 7?

You know the “Rule of 7,” right? It’s the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet. So what’s the new “rule of” number? I’ve heard some say 8, 6, 7, 5, 3 and oh, 9. …

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#TBT

#TBT: Take This Money at Your Own Risk

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The 4% Rule. For nonprofits in the live entertainment business, I’d like to suggest that no donor make up more than 4% of your total budget. This is a percentage that a lot of wealth managers set as the maximum you should hold in any one stock, and while there’s nothing magical about this number, you’ve got to put a line in the sand somewhere, and here’s where I suggest it …

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Bright Ideas

Find Useless Rules to Eliminate

As businesses and organizations age, they accumulate rules. The reason for this is actually quite logical: Something happens, usually bad, that should be prevented from happening again. The people running that business try to figure out why the thing happened, and if it’s good make it happen again as often as possible, and if it’s bad make sure it never happens again. And so a rule is born. It makes perfect sense. The trouble is that over time it makes …

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Half-Bakery

The NFL Gets It Backward

It started as a bad idea and, over the course of a generation, it didn’t age well. I’m talking about the Federal Communications Commission’s Blackout Rule, which was implemented in 1973 for the National Football League. It says a lot of things, but to sum them up if a team doesn’t sell out its stadium by 72 hours from game time, broadcasters in the local market can’t see the game. Why? To improve ticket sales, of course. I could be …

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