The Importance of Reaping Revenue From the ‘Other’ Category
- DATE: November 5, 2013
- POSTED BY: Jim McCarthy
In contrast to the gloomier news in other spots in the symphonic world, the Chicago Symphony Orchestra has reported increases in revenue from both tickets and donations and a much, much smaller operating deficit. In fact, this year's ticket sales record of just over $22 million surpassed last year's sales, which were also a record. Very interestingly, to me, about $10 mm in revenue came from what I'd call the "Other" category, which included "tour fees, merchandise sales, space rentals,...
