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What’s More American Than Pie and Baseball? Part II

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course. "Why is a rivalry more interesting? A few reasons, potentially: First, there’s some animosity, or at least contention between the two sides. Although in most cases in sports, I think this animosity is mostly good-natured (among the teams themselves, if not the fans), it gives everyone involved a little more motivation to hustle, to care, to scream their...

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#TBT

#TBT: Rivalries

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim about baseball: Rivalries. I got an email from Goldstar about the upcoming games between the Los Angeles Dodgers and the Los Angeles Angels of Anaheim. [Ed note: Those games are here once again!] The L.A. area is roughly split in two by allegiance to these two teams, and one thing we believe here at Goldstar is that by calling attention to games that aren’t just athletic competitions but rivalries,...

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