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Customer Service

Can You Get a Negative Review Changed?

Nobody likes a bad review, but when you're putting art into the world, selling a product -- or really, doing anything -- it's probably going to happen eventually. But what happens next? Do you need to suck it up and move on, or can you do something about it? Miriam Ellis at Moz looked into the issue and found a few options you may have when it comes to turning those negative reviews into something positive. You can read the full piece...

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Marketing

Are You Reaching 2.6 Billion People?

Right now, billions of people are online! That's right -- according to Business.com, "There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021." Most likely, you already use social media to boost your branding and marketing. Whether you're a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We've highlighted two below: "Encourage customers to leave reviews. The...

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Marketing

Want to Better Engage Your Patrons? Listen First.

To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne's two tips below, and then view his entire article. "Get the language right by listening first. Imagine you're a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a...

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Marketing

Position Your Online Reviews in the Most Influential Places

Jim once quoted Mark Twain in a Selling Out post: "Mark Twain once said, 'If an audience do not complain, it is a compliment. If an audience do complain, it is also a compliment, provided it is unaccompanied by violence.'" According to Kissmetrics Blog, 97% of customers read online reviews. And here are more stats the site shared: OK, so now that we can agree customer reviews are important, it's also important on which sites your reviews appear. According to Kissmetrics Blog,...

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#TBT

#TBT: Online Comments Are as Bad as Hitler

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Online Comments Are as Bad as Hitler. As a person who’s been in the internet biz for, well, most of the existence of the internet biz, I’ve always been a big fan of open systems of review and comment. In fact, here at Goldstar, we built the world’s first review system for live entertainment, and comments appear unedited and in real time. So for me, discussions of user comments and reviews...

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Marketing

Young Consumers Are More Likely to Read and Write Reviews

Does your organization post reviews of your shows and events? If you want to attract a younger crowd, it certainly seems like a good idea, at least according to this recent study from BrightLocal and Search Engine Land. A few key findings from their study: In the past year, 58 percent of consumers aged 18–34 have searched online for a local business at least one time per month. 97 percent of consumers aged 18–34 read local business reviews online. 89 percent of consumers aged 18–34...

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News

Where Do Our Nation’s Toughest Live Entertainment Critics Live? Find Out!

With more than a million live event reviews on our site, we couldn’t help but wonder if certain cities might be tougher critics than others. But what we really wanted to know is: Which city is the toughest critic of them all? Before we reveal the hierarchy of harshness, here’s the science behind the list: We pulled together the lowest ratings (1 or 2 stars out of 5) from our 19 biggest cities and sorted the results from most to...

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Marketing

Why Bad Reviews Can Be Good for Business

Getting a bad review is a bummer, right? Yes ... and no. According to HubSpot Blogs' article, Why Negative Reviews Are Still a Big Ecommerce Win, even the worst reviews can be good news for your business. Below are five reasons why: 1. Instant Credibility: Think for a moment about the last time you saw any product or service with only good reviews listed. Did you wonder how many of those good reviews had been paid for? According to studies...

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#TBT

#TBT: It’s a Real-Time Feedback World, So You Might As Well Like It!

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: It’s a Real-Time Feedback World, So You Might As Well Like It! I’m a big fan of public feedback for businesses, live entertainment venues and just about anybody selling/promoting wares of any kind to the world. That’s true not only because it helps buyers make decisions, but also (and more importantly) because it keeps you, as the producer of whatever is being bought, viewed or discussed, focused on doing a...

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Marketing

Do You Share Reviews of Your Shows? It May Make or Break Your Sales

How important are reviews of products, events or other services? According to this post on Top Rank Online Marketing Blog, extremely important. As the infographic below shows, nearly everyone looks for reviews before they buy and consider them an important part of their decision-making process. Are you making an effort to gather and share reviews of your events? Read More:  Quality Is What People Say It Is When Bad Reviews Turn Into a Win You Can Tell When Something's Alive and When It's Not How...

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