Nobody likes a bad review, but when you’re putting art into the world, selling a product — or really, doing anything — it’s probably going to happen eventually. But what happens next? Do you need to suck it up and move on, or can you do something about it? Miriam Ellis at Moz looked into the issue and found a few options you may have when it comes to turning those negative reviews into something positive. You can read the full …

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Right now, billions of people are online! That’s right — according to Business.com, “There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021.” Most likely, you already use social media to boost your branding and marketing. Whether you’re a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We’ve highlighted two below: “Encourage customers to leave …

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To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne’s two tips below, and then view his entire article. “Get the language right by listening first. Imagine you’re a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a …

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Does your organization post reviews of your shows and events? If you want to attract a younger crowd, it certainly seems like a good idea, at least according to this recent study from BrightLocal and Search Engine Land. A few key findings from their study: In the past year, 58 percent of consumers aged 18–34 have searched online for a local business at least one time per month. 97 percent of consumers aged 18–34 read local business reviews online. 89 percent of …

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With more than a million live event reviews on our site, we couldn’t help but wonder if certain cities might be tougher critics than others. But what we really wanted to know is: Which city is the toughest critic of them all? Before we reveal the hierarchy of harshness, here’s the science behind the list: We pulled together the lowest ratings (1 or 2 stars out of 5) from our 19 biggest cities and sorted the results from most to …

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Getting a bad review is a bummer, right? Yes … and no. According to HubSpot Blogs’ article, Why Negative Reviews Are Still a Big Ecommerce Win, even the worst reviews can be good news for your business. Below are five reasons why: 1. Instant Credibility: Think for a moment about the last time you saw any product or service with only good reviews listed. Did you wonder how many of those good reviews had been paid for? According to studies …

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How important are reviews of products, events or other services? According to this post on Top Rank Online Marketing Blog, extremely important. As the infographic below shows, nearly everyone looks for reviews before they buy and consider them an important part of their decision-making process. Are you making an effort to gather and share reviews of your events?   Read More:  Quality Is What People Say It Is When Bad Reviews Turn Into a Win You Can Tell When Something’s …

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