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Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to the...

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Goldstar Subscribers’ Return Readiness Score for Mid August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 39. For New York respondents specifically, the score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100. And a bright spot:...

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Goldstar Event Organizers’ Strategy for Early August

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The highlights from early August: 40% of organizers plan to return to in-person shows in the first quarter of 2021. The next highest response, 23%, plan to return later in 2021. 57% are currently producing online events, and 33% plan to in the near future. Check back here for the next round to...

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We Can’t Wait for a Vaccine — Experts Talk Strategy for Safely Producing Live Events

This week, Goldstar CEO Jim McCarthy was joined by American Shakespeare Center’s Ethan McSweeny and pharma/biotech attorney Denise Esposito.  Their chat drills down on what the process looks like for getting a vaccine and what organizers are doing to mitigate risk and bring audiences back now. They discuss a variety of solutions, including staff “bubbles,” outdoor and virtual events, and even special HVAC systems to reduce virus spread. Jim also shared the latest Return Readiness Score and insights from our ongoing...

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Goldstar Subscribers’ Return Readiness Score for Early August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 34.  For New York respondents specifically, the score was 41.  If venues followed strict cleaning routines and social distancing policies, that number goes up to 43 out of...

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Could a “Bubble” Work for Theater? What the Experts Say

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the...

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Goldstar Subscribers’ Return Readiness Score for Mid July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in mid July, below. Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. Our next expert chat happens August...

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Join Our Expert Chat on August 5: What Does the Future Hold for Fans?

Every live event organizer wants fans. Having an established group of enthusiastic people to fill your house, concert hall, comedy club or gin joint is considered a slam dunk or homerun, right?  That’s why we invited two incredible figures from the sports world to join our Expert Chat on Wednesday, August 5 at 3:00pm Eastern Time: LA Sparks President and COO Danita Johnson and SF Giants’ EVP Staci Slaughter. We’ll be talking about building and maintaining a fan base, even...

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Goldstar Subscribers Return Readiness Score for Early July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in early July, below. (And you can watch the replay of this week's expert chat to hear Jim's insight on all of the survey results.) Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat...

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Join Our Expert Chat on July 22: On Ticketing & Virology

You’re invited to join us Wednesday, July 22 at 3pm Eastern / 12pm Pacific for an Expert Chat that is sure to be riveting. World-renowned and fan favorite, Dr. Vincent Racaniello returns with his insights into the pandemic. We’ve invited ticketing specialist and Cirque du Soleil alum Eric Valley to share his thoughts as well. Of course, Jim  will do a deep dive into the latest Return Readiness Score from our ongoing subscriber survey from around the country.  Register for...

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