Experiences rule. How do we know this? One reason is that more and more retailers are adding experiential elements to their brick-and-mortar stores. This PSFK article highlights “retailers delivering inspired, next-level customer experiences” in New York City. According to the article, Nordstrom Men’s Store offers a complimentary personal styling service, where they create a digital Style Board with personalized recommendations that can be sent to your mobile phone, and FujiFilm Wonder Photoshop lets you make instant prints from your phone at …

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With Samsung’s new NYC store focusing on experiences instead of products, looks like they’ve taken a page out of live entertainment’s handbook! Fast Company reports that “Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District.” With no Samsung devices! Sarah Kessler writes, “Instead of endless product shelves, the space … features a three-story digital screen composed of 96 of Samsung’s 55-inch visual displays; a 90-seat theater; a portable demo kitchen; an art gallery; a multimedia studio; and a …

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As a wise man once said, “Why do they even have stores?” There’s a very good reason, as it turns out, but many stores appear to be working hard to destroy their one remaining important advantage. And I’m going to tell you how to make sure this doesn’t happen to your live entertainment organization. In-person retailers are on the ropes. They’re losing ground to the convenience and selection of online retailers while still having heavy cost structures. Despite this, in-person …

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