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Experience

Make It Matter That Your Patrons Came

Experiences rule. How do we know this? One reason is that more and more retailers are adding experiential elements to their brick-and-mortar stores. This PSFK article highlights “retailers delivering inspired, next-level customer experiences” in New York City. According to the article, Nordstrom Men’s Store offers a complimentary personal styling service, where they create a digital Style Board with personalized recommendations that can be sent to your mobile phone, and FujiFilm Wonder Photoshop lets you make instant prints from your phone at …

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Marketing

Think Outside the Industry: Samsung’s “Un-Store”

With Samsung’s new NYC store focusing on experiences instead of products, looks like they’ve taken a page out of live entertainment’s handbook! Fast Company reports that “Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District.” With no Samsung devices! Sarah Kessler writes, “Instead of endless product shelves, the space … features a three-story digital screen composed of 96 of Samsung’s 55-inch visual displays; a 90-seat theater; a portable demo kitchen; an art gallery; a multimedia studio; and a …

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Experience

Don’t Throw Away Your One Strength

As a wise man once said, “Why do they even have stores?” There’s a very good reason, as it turns out, but many stores appear to be working hard to destroy their one remaining important advantage. And I’m going to tell you how to make sure this doesn’t happen to your live entertainment organization. In-person retailers are on the ropes. They’re losing ground to the convenience and selection of online retailers while still having heavy cost structures. Despite this, in-person …

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Experience

Does Predictive Data Ruin the Fun of Online Shopping? Maybe, Maybe Not.

Online retailers like Amazon (or Goldstar for that matter) use predictive math to try to guess what you might like to buy next. This is nice enough, especially when it works, but there’s also a sense that good old-fashioned serendipity could be lost in more and more of our shopping experiences and, therefore, in our lives. That’s the point of this article. Some people believe that this isn’t true, saying that every technology that’s come along was charged with driving …

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