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Join Us June 24 for an Expert Chat on the First Socially Distanced Show

You’re invited to join us for an expert chat with Michael S. Brown, who organized “the first-ever socially distanced concert in America.” Hosted by Goldstar CEO Jim McCarthy, Michael will share his experience navigating city government, safety protocol, marketing and selling tickets for the first show since the COVID-19 pandemic began.   We’ll also reveal the most up-to-date Return Readiness Score and survey results of our ongoing research into just how thousands of Goldstar subscribers feel about returning to live...

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News

Reminder: Expert Chat TOMORROW with Kevin Lyman and Steven A. Adelman

Join our CEO Jim McCarthy for an expert chat with festival pioneer Kevin Lyman and event safety lawyer Steven A. Adelman tomorrow, June 10 at 3pm Eastern / 12pm Pacific.  Both guests have significantly contributed to the Event Safety Alliance Reopening Guide and can tell us about safety and liability when it comes to reopening. Jim will also present results of our on-going research into how Goldstar subscribers feel about returning to live events. Register for the chat here.

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News

Join us June 10 for an Expert Chat on the Safety & Liability of Reopening

You’re invited to join Goldstar CEO Jim McCarthy for an expert chat with festival pioneer Kevin Lyman and event safety lawyer Steven A. Adelman on Wednesday, June 10 at 3pm Eastern / 12pm Pacific. Both guests have significantly contributed to the Event Safety Alliance Reopening Guide and can tell us a lot more about the safety and liability when it comes to reopening. Jim will also present the most up-to date survey results of our on-going research into just how...

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News

Join Wednesday’s LIVE Chat With Virologist Vincent Racaniello & Broadway Producer Arvind Ethan David

It’s going to take a lot of experts and data to answer the question “What will it take to reopen?” With that in mind, you’re invited to join us for another live chat on Wednesday, May 13 at 3:00pm Eastern / 12:00pm Pacific. There, we’ll have both: experts and data. Our CEO Jim McCarthy will share exclusive research, collected recently from thousands of Goldstar subscribers around the country, that reveals how people feel about returning to live entertainment. We’ll also have insights from Broadway producer...

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Innovation

Think Outside the Industry: McDonald’s Hamburger University

Yesterday we posted a #TBT article by Jim about organizations that invest resources in making their product better, and then reinvest the results in making it even better. Jim wrote: "The winner is the one who’s best at making the product better. It’s survival of the smartest, and you get smarter by investing in getting smarter. ... Remember, if you’re competing for the mindshare of a ticket buyer, you’re indirectly competing with NASCAR and Cirque du Soleil. And remember also...

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News

What’s the Definition of an Ideal Evening Out? Survey Says …

Jim often writes that everyone in the business of live entertainment and arts should be audience-oriented. He's also written about the convenience gap faced by our industry, and how important it is to combat it by avoiding increased friction in getting people to shows and events. Pittsburgh Symphony Orchestra is taking steps to address both of these concerns. Pittsburgh Post-Gazette's Elizabeth Bloom reports on "a study conducted last year by a marketing research firm to help the Pittsburgh Symphony Orchestra understand...

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Technology

Looking For Some (Social Media) Action?

Dan Zarrella, a social media scientist at HubSpot, did some research and found that if you want comments, likes or shares, you have to ask. Read more of his findings in the infographic below:

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Experience

When You Buy Your Ticket Can Affect Your Mood

When you buy a ticket to a show, you’re actually buying: a physical ticket (often) the anticipation of the event the entertainment of the event the memories and reflections that follow the event, including talking about it with other people a change in yourself — an upgrade That's what Jim wrote back in October. Yesterday, Science of Us highlighted the findings of a new paper in Psychological Science, which suggest that we derive more pleasure from anticipating experiences than material objects. “The anticipatory period tends to be...

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