#TBT: Reward Me, Don’t Pay Me

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Reward Me, Don’t Pay Me. The brilliant Damian Bazadona wrote a piece that's worth reading on an entertainment marketing website. Here’s a key tidbit: “Oh, please no. The idea of brands rewarding consumers financially or otherwise through a mainstream digital platform for promoting products to friends just gives me a knee-jerk reaction of PLEASE NO. We all survive in some way, shape or form off of the recommendations of friends...

Read More