The Perfect Gift for Your Organization = Email Revenue

Give yourself the gift of email revenue! That's the message from Bob Gaito's MarketingProfs post about holiday email marketing. Done right, holiday emails can improve your bottom line. Gaito writes, "This holiday season, put your best foot forward with an email strategy that optimizes engagement and revenue by delivering content that's relevant and personal to each customer." While you don't want to send too many emails, you do want to make sure you're giving your patrons what they want this holiday...

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