What’s More American Than Pie and Baseball?

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course. “What ‘grows the pie’ for live entertainment? In my view, it’s three things: 1. Better content. And by ‘better,’ I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. ‘Expected’ doesn’t get it done. Delight, surprise and excellence equals better, …

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