Give Me a Reason

In the live entertainment industry, we face two big challenges that I've talked about before: The convenience gap. It's hard to buy and use our product compared to things like, for example, your iPhone. The fact that live entertainment is never really a need. Sometimes people may want a ticket an awful lot, but it's still not something with the emotional quality of something you have to have. Let's focus on the second problem. One approach is to try to get people...

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