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Meet Rachel: She Helps the Arts Reach Audiences

Rachel Detamore will be speaking at the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles. A Goldstar venue advisor for Los Angeles, Rachel will be highlighting the importance of discount tickets in generating awareness and exposure to a new audience. So, mark your calendars for April 14-15 at the Millennium Biltmore Hotel. As a Goldstar organizer, we have a special offer for you! 3-for-1: Until February 29, if you register for the conference, you can bring two …

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Marketing

And the Award for Best Campaign Goes to …

Award show season is in full swing and so too are the campaigns. The Golden Globes just happened, but really, the first sign of the season begins with actual signs — as in billboards. Every year, like clockwork, “For Your Consideration” billboards crop up all over Los Angeles in hopes of garnering the attention of the right people who could-might-maybe help bring home the hardware. We have a better approach to campaigning for live events. For your consideration, Boost: Reach a …

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Marketing

Is Your Advertising Working for You?

“Many a small thing has been made large by the right kind of advertising.” –Mark Twain We love these wise words from Mr. Twain. Of course, the tricky thing is knowing what that right kind of advertising is for your events. While the answer can vary, we’ve created a little cheat sheet to help guide your search, focusing on three popular channels: Goldstar‘s Boost marketing tool, Facebook ads and ads in your local media (newspaper, radio, etc.). Have you given …

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Marketing

Goldstar’s Boost Will Match Your Marketing $$ in July

Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign! Take advantage of a busy month on Goldstar — July sees as much site and app traffic as the holidays. How do you join in? Go to your Audience Marketing Platform before July 31 at 11:59pm EST and create your first Boost campaign. Include “BOGO” in your campaign name (the first field on the form). Once your campaign is set up, Goldstar will …

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Social Media

Improve Your Reach on Social Media

We’d all like our social media content to reach more people. MarketingProfs offers a handful of tips and tactics that can help you get your content found. We’ve started you off with one idea below, and then read them all here: ” • Curiosity, Surprise, Excitement… What You Are Going For What people find really interesting, amazing, curious, or exciting … they tend to share. How that informs and drives the content you write depends on your target audience. If …

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