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#TBT

#FBF: TV Is an Excellent Way to Market Your Live Show

Happy #FBF! Here’s an oldie-but-goodie post from Jim: TV Is an Excellent Way to Market Your Live Show. [Editor’s Note: This post is from 2009.] No, I’m not talking about TV advertising. I’m talking about something like what This American Life does. It started as a radio show, of course, and became a TV show, a podcast and a bunch of other things. But I wouldn’t be surprised if it’s most successful form is as a live show. Other NPR favorites like Wait...

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News

Beyond the Bio — TEDxBroadway Speaker Michael Riedel

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Michael Riedel: He has covered Broadway for 20 years -- 10 of them for the New York Post. He's the author of Razzle Dazzle: The Battle for Broadway. We asked Michael ... Q: What's the first show you ever saw? A: "Annie -- I saw it in 1977 when I was 10. Andrea...

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News

Jim Talks Biz Growth Tips on Entrepreneur’s Radio Show

Travis Lane Jenkins, host of The Entrepreneur's Radio Show, recently interviewed Jim about biz growth tips. The Entrepreneur's Radio Show features conversations with high-level entrepreneurs that that grow your business. Listen to Jim's two-part interview (and find out what Jim's favorite books, tools and quote is). Got a comment or question? Join the conversation on Twitter or Facebook. Subscribe to the Selling Out mailing list.

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P&L

Doing Pretty Well for Somebody Who’s Dead

Cincinnati is a small market, not known for fabulous wealth or la-di-da citizenry. In 2009, according to this article, the Cincinnati Symphony Orchestra, like many orchestras nationally, was "facing an existential question" and " ... had to make dramatic course corrections quickly for us to continue on," according to Trey Devey of the CSO. They focused on growing audiences, not necessarily ticket buyers but those aware and engaged with them in any form, to grow the financial base. They increased...

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