Archives

Marketing

The Essentials of Influencer Marketing

92 percent of marketing agencies confirmed the effectiveness of influencer marketing, writes Lucas Miller for Entrepreneur. In his article, Miller outlines six essential influencer-marketing truths. Below are two, then read the rest here. "Authenticity is key. In influencer marketing, authenticity is the number-one priority. It's important to find influencers that truly believe in your product. Customers can see through an influencer who's promoting a product for a paycheck. This kind of promotion won't drive sales, and it may even give your brand...

Read More

Customer Service

SUBJ: Inter Office Mail – The Five Whys

Editor's Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too. From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 4/26/2019 4:16 PM To: GSE Hi Everybody! As we talk about Customer Commitment, the more I think about it, the more a single word comes to mind: Quality. That may sound a little weird to you. Quality may imply craftsmanship or great ingredients or even high-tech robots on an assembly line...

Read More

#TBT

#TBT: Quality? Marketability? Yes, Please.

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Quality? Marketability? Yes, Please. [This article was originally published in 2009.] I want to call your attention to a very interesting exchange between two smart Bobs. One is Bob Lefsetz, who you can follow at his blog, and another is Bob Ezrin, who is a longtime, successful record producer. In this post, Lefsetz says basically that for musicians today, it’s no longer about quality. It’s simply about whether or not somebody chooses to put...

Read More

Marketing

Make Sure Your “Deliberate Change” Makes Things Better for Your Patrons

In his post "Deliberate Change," Jim shares a story he read about Farrell’s Ice Cream Parlours -- which chronicles its fast rise, powered by a passionate concept, with adoring customers and a lot of unique qualities. But it also catalogs the decisions that led to its serious and terminal decline. What was the reason for the decline? The program Marriott (who owned the chain at the time) undertook in the ’70s, called “Deliberate Change.” It consisted of changes like: frozen...

Read More

News

Paying Better Wages Pays Off

In his post "The Competitive Advantages of Overpaying," Jim speculated about what happens when an organization pays better than market. He used actors as an example, but he also broadened the topic to include mention of Goldstar: "I believe strongly that strategically overpaying for talent is one of the smartest things a business or organization can do. ... In our own organization (Goldstar), we have deliberately raised starting salaries above market in several key areas over the years, especially customer...

Read More

Experience

Quality Is What People Say It Is

Have you ever heard somebody say that a show was an artistic success, but not a commercial one? Sure, you have. Recently, I even read about a show that was described as a critical AND commercial failure, but an artistic success. What do you think about that? Is such a thing possible? Sure it is. Because quality is what anybody -- anybody at all -- says it is. That may sound absurd, but it's not. Here are a couple of stories that...

Read More

Experience

“Deliberate Change”

The other day, I mentioned my encounter with Bob Farrell and it prompted me to read up a little bit on the mostly tragic history of Farrell’s Ice Cream Parlours. Somebody, perhaps not a totally unbiased somebody, put a lot of effort to catalog the ups and downs of the organization, and it’s interesting reading, because it shows a fast rise, powered by a passionate concept, with adoring customers and a lot of unique qualities. But it also catalogs the...

Read More


Sign Up for Emails

VIEW PAST ARTICLES