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TEDxBroadway to Host Live Streaming Conversation Series

Today, TEDxBroadway organizers announced a new series of online conversations with a central theme in light of the COVID-19 pandemic and its impact on the Broadway community -- “What’s the best WE can be right now?” “We’ve tapped a few of our TEDxBroadway alumni with the idea that their topics seem especially meaningful in these tough times, and there’s more to say about them,” says TEDxBroadway Co-Founder, Damian Bazadona of Situation. “Their topics range from service, to facing challenges, to just taking an opportunity to share...

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Marketing

What Is Mindful Digital Marketing?

Most of us have heard of -- and probably engaged in practices that promote -- mindfulness. According to Ria Sankar for Search Engine Journal, the principles we apply when doing mindful practices like yoga can also be applied to digital marketing. Sankar writes: "The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective." She outlines how these four principles can...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University. Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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