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Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet. Chidike Samuelson writes for Entrepreneur: "Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service." Customer service is more important than ever. Samuelson highlights four keys to satisfying today's customers. Photo Credit: "customer...

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Marketing

What Customers Ask Themselves Before They Buy

Here on Selling Out, most of us have the same goal: to get customers to buy tickets to our live events. In the article, "6 Questions Customers Ask Themselves Before a Major Purchase," Entrepreneur shares some insights into the minds of consumers. We've highlighted a couple of questions below, and you can read them all here: "Do I understand this? Sales teams love to make their offerings sound cutting edge and sophisticated. They put together lengthy slide decks and offer jargon-filled answers to prospective...

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Marketing

6 Steps to Make Your Call to Action Stand Out

It's a difficult question to answer in absolute terms, writes Jack Simpson for Econsultancy, but "there are a number of call to action best practice elements that have been shown to increase the chances of success." With these elements in mind -- size, color, wording, contrast with the rest of the page, position and urgency -- Simpson highlights 10 brilliant examples of calls to action here. And we've selected a few to feature below: 1. Manpacks: Even though there’s quite a...

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Experience

When You Buy Your Ticket Can Affect Your Mood

When you buy a ticket to a show, you’re actually buying: a physical ticket (often) the anticipation of the event the entertainment of the event the memories and reflections that follow the event, including talking about it with other people a change in yourself — an upgrade That's what Jim wrote back in October. Yesterday, Science of Us highlighted the findings of a new paper in Psychological Science, which suggest that we derive more pleasure from anticipating experiences than material objects. “The anticipatory period tends to be...

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