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Marketing

When Making Fun Can Lead to New Fans

Bad reviews can be good for business, as we pointed out in this post. And, a spoof of your brand on Saturday Night Live can raise awareness of it. According to Adweek, When SNL featured a sketch with Kristen Stewart, Beck Bennet and Aidy Bryant making fun “of the astronomical cost of Farrow & Ball paints and their flowery descriptions, as well as the fact that you ‘can’t touch’ the finished paint — with some digs at the English spelling …

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Marketing

A Marketing Platform You May Not Be Exploring

According to Forbes, “LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads.” Omar Jenblat shares a few reasons why you should master the art of outreach and marketing on LinkedIn. ” • Any page you have on the internet that includes your company’s information and content will affect your SEO rating. LinkedIn is no different. This is why it is important …

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Marketing

Think Outside the Industry: Make Your So-So News Irresistibly Shareable

According to BuzzFeed, Australia is gifting Singapore four koalas to celebrate its 50 years of independence. That’s cute. But somebody had the brilliant idea to send the koalas over on Qantas in business class — or “koala class.” The furry “bears” will dine on eucalyptus leaves and have tons of pictures taken, which provide material for adorable shares. How can you make your next announcement too irresistible not to share? Tell us on Twitter or Facebook! Read More: Be the Jackie Chan of …

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Marketing

The Lion King Goes Viral — Again

Oops … They did it again! A few months ago, we posted a video of the cast members of The Lion King singing “The Circle of Life” on the airplane to Sydney to celebrate the launch of the show in Brisbane. This time, the Broadway cast of The Lion King took a break between shows on June 28, 2014, and gave riders in one New York City subway car a big surprise. On YouTube, below the video reads: Last year the …

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Pricing

Louis C.K. & Kid Rock: Are they “generous” to their fans?

Both Louis C.K. and Kid Rock have gotten attention in the last year for charging much less than market value for tickets to their shows. In Kid Rock’s case, tickets are just $20 for this summer’s tour, and in both cases, shows sold out extremely quickly as a result of the pricing, and, I would add, the massive publicity about the pricing. So, are they being “generous” to their fans with these low prices, as some feel, or do they, …

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