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Live Chat Tomorrow, May 27: Public Health & Sentiment

Join us tomorrow at 3:00pm Eastern / 12:00pm Pacific to see exclusive results from our on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events. You’ll also get expert insights on reopening venues and public health from Johns Hopkins University Vice Dean for Public Health Practice and Community Engagement, Dr. Joshua Sharfstein, and Nederlander Concerts Vice President of Marketing, Jamie Loeb. Register for the chat here.  

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News

Join Wednesday’s LIVE Expert Chat With Nederlander’s Jamie Loeb and Dr. Joshua Sharfstein

You’re invited to join us for another live chat with the experts on Wednesday, May 27 at 3:00pm Eastern / 12:00pm Pacific.  Goldstar CEO Jim McCarthy will share exclusive results from an on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events and how public sentiment is evolving. We’ll also get expert insights on reopening venues and public health from Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb. Dr. Joshua Sharfstein is …

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News

128 Million People Are Going Out!

128 million adults attended artistic, creative, or cultural activities — that’s one statistic from the National Endowment for the Arts’ 2017 Survey of Public Participation in the Arts, and that’s good news for live entertainment marketers. According to the NEA: “The new Survey of Public Participation in the Arts (SPPA) records the different ways that American adults (age 18 and older) engage in the arts, where that engagement takes place, and why adults participate in these activities.” Here are two more findings …

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Marketing

Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels. Now Adweek reports that these Insta Novels grew the library’s followers 75%. David Griner writes: “The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town …

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#TBT

#TBT: Extremely Public Displays of Privacy

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Extremely Public Displays of Privacy. I’ve written about the live industry in general (and theater and performing arts specifically) needing to find a way to broaden the business model by delivering content outside the confines of a live performance. I stumbled across New Paradise Laboratories in Philadelphia and had to mention it. They’ve done several things, but the one that I went through is called Extremely Public Displays of …

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P&L

The Strange Impulse to Euthanasia in the Arts

Every now and then, someone in the arts world says something like, “We should let the weak arts organizations die.” This is a recent example. My initial reaction whenever anyone recommends that somebody (or somebody’s organization) be made into a noble sacrifice for the greater good is, “You first.” Fire yourself and everyone you’re working with. Of course, the person who expresses these kinds of sentiments never thinks that he or she is part of the “weak.” Naturally. But once …

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News

Why Having Diverse Sources of Funding Equals Success

This is a fascinating story from the Globe and Mail about public theater funding in Canada right now. To summarize, the total amount to be given to theater organizations has been the same for several years, so the question is how to distribute it. One theory is give it to the big guys, who’ve proven they can use it. Another theory is give it to the new guys, who need it to get going and who can bring new vitality …

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News

Uptick in Vinyl Sales Proves Value of Recorded Music Headed to Zero

In another universe, I’m one of the people cheering and holding a pennant that sales “Vinyl!” on it. But in this one, I’m just not that gullible. When we talked about music sales recently, I knew that people would take the bait on the deceptive infographic showing the “explosion” of sales of recordings on vinyl. Up 33%, while digital is down 8%! Of course, you don’t need a degree in statistics to look just slightly deeper at those numbers and …

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Pricing

Consumers Getting Wise to Primary-Secondary Market Shenanigans

A man in New Jersey who bought some pretty expensive tickets to the Super Bowl is suing the NFL for not releasing more tickets to be sold to the general public. His claim is that, according to New Jersey law, at least five percent of tickets must be available for regular people to buy. I don’t know anything about the merits of his case, but it shows that consumers are getting savvy to the idea that the primary market sellers …

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News

Should You Buy Into Music Promoter SFX Going Public?

Should you buy into this: Let’s Dance! Electronic Music Operator SFX Goes Public? I express an opinion.  

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