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Marketing

9 Smart Ways to Improve Your Digital Marketing Campaigns

Once your patrons are on your site or clicking open your emails, how do you get them to actually buy? It's a question we wrestle with daily. The infographic below, created by Connext Digital, "explains nine tricks of psychology that have been known to get consumers to convert," writes Laura Forer for MarketingProfs. For example, a few tactics are: The isolation effect: Highlight a single element in a group, such as making your CTA more distinct. Instant gratification: Minimize steps needed to purchase,...

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Marketing

The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does. According to the infographic below by USC Dornsife College, "emotional content tends to outperform rational content." Check out the infographic, posted on MarketingProfs, for tips -- and examples -- on how to use emotion to make your marketing more memorable. Read More: TEDxBroadway News...

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Fans

Film Consultant Jaclynn Robinson Is Inspired By

As Jim has written before, "A ticket to a great show or game is not just entertainment -- it’s a personal upgrade." Seeing a live show can -- and often does -- inspire your own personal creativity. Here's another interview with an inspiring, creative person from Goldstar Pulse. If you’ve ever wondered how crime dramas create such real-life characters and storylines, then it’s time you met film consultant Jaclynn Robinson. Through her company Nine Muses Productions, she brings psychology and...

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Marketing

Psychological Ideas That’ll Help You Sell

Are you using psychology to help sell and market your events? This isn't about silly mind games or "tricking" your audience into buying something, but rather understanding how their minds work. What motivates your fans, and what turns them off? For a little guidance in this matter, check out Neil Patel's article on Quicksprout. He outlines eight psychological principles that'll help you sell. You can read the full article here, and see a few particularly helpful insights below: "1. People are...

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News

Get to Know TEDxBroadway 2015 Speaker … Dr. Laurie Santos

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, 2015, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves. Dr. Laurie Santos, associate professor of psychology at Yale University, is a cognitive psychologist who studies the evolution of human cognition by exploring how animals think about the world. She was recently voted one of the "Brilliant 10 Young Minds" by Popular Science magazine. You...

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