When you buy a ticket to a show, you’re actually buying: a physical ticket (often) the anticipation of the event the entertainment of the event the memories and reflections that follow the event, including talking about it with other people a change in yourself — an upgrade That's what Jim wrote back in October. Yesterday, Science of Us highlighted the findings of a new paper in Psychological Science, which suggest that we derive more pleasure from anticipating experiences than material objects. “The anticipatory period tends to be...

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