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Marketing

Pro Tip No. 3: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif. Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.” SO: What strategies does Goldstar use to get …

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Marketing

Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla. Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.” SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar‘s Cyber Monday promotion? WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site …

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#TBT

#FBF: The Best Terrible Idea I’ve Ever Heard

Happy #FBF! Here’s an oldie-but-goodie post from Jim: The Best Terrible Idea I’ve Ever Heard. [Editor’s Note: This post is from 2009.] Jose Freese, drummer for Nine Inch Nails, has come up with an extremely creative way to promote his new album (via Lefsetz) by bundling interesting premiums with purchase. Heard that a million times, you say? As stale as the cupcake craze, you say? Well, how’s this for a premium? For just $75,000, not only will you get a signed …

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Technology

Instagram Clicks With Potential New Fans — Just Ask Ballerinas

People love photos, as Instagram — the photo-sharing, video-sharing and social networking service — has proven. Striking visuals often turn heads and pique interest. A perfect example is the popular Ballerina Project account, followed by 641,000. Ballet dancers pictured on stage, by the sea and in exotic locales are all good promotion for the art form. So, the next time you’re posting on Facebook and tweeting about your next big event, try posting to Instagram, too! You can also promote …

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Marketing

It’s Inaugural National Bobblehead Day!

In honor of Inaugural National Bobblehead Day, we’re flashing back to Jim’s post, “Want Some Breakthrough Ideas? Just Do What Other (But Different) People Have Already Done,” where he wrote about the Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. The Newsies Bobblehead Giveaway happens Tuesday, February 17, at 8:00pm. Jim wrote: I picked up a habit a long time ago that I …

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Promo of the Week

Promo of the Week: Straz Center Cubicle Dancers, Holiday Edition (Video)

Straz Center Synchronized Cubicle Dance Company impressed us with their version of Swan Lake, and now they’re back for some holiday fun performing Charlie Brown Christmas Dance. Read More: Promo of the Week: Walking With Dinosaurs — The Arena Spectacular Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison Promo of the Week: Hand to God Got a comment or question? Join the conversation on Twitter or Facebook.

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Promo of the Week

Promo of the Week: Hand to God

The dark and raunchy comedy Hand to God — about a demonic sock puppet — opens on Broadway in April. The show’s first big ad in The New York Times (below), created by theatrical advertising and marketing firm AKA, makes the show’s vulnerabilities its strength, according to producer Kevin McCollum, who also produced Avenue Q.

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Promo of the Week

Promo of the Week: North Face Shoppers’ Challenge

People are browsing at a North Face store — when the floor starts to slide away. Luckily, the walls have rock-climbing holds. Then, as this Adweek article reports, “a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.” Watch the video below of people shopping at a North Face store in Korea to see what happens next.

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Marketing

People Like Themselves

Back in March, Jim wrote about Last Night at The Met, the tumbler of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in New York. Jim wrote: Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves. The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show …

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Promo of the Week

Promo of the Week: #LikeAGirl

Looks like Always is in the business of selling more than just feminine hygiene products. Check out this inspiring promotional video, which speaks directly to the brand’s target audience.

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