Archives

Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you’re trying to reach a certain demographic, why not ask for their input? Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They’re recruiting them to help with programming decisions. Love writes, “For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows — it has …

Read More

Marketing

Is Your Theater Scaring Up Some Halloween Fun?

Recently on this blog, we reposted some thoughts from Jim about Halloween. He wrote: “Culturally, I believe something has shifted in the last five or 10 years about Halloween: It’s big. It looms large in the mind of Americans in a way that it didn’t before. If I were a programmer for a venue or troupe or even the marketer for a sports team, I’d think about what this meant and what to do about it. If you’re a theater …

Read More

Spotlight On

Spotlight On … Wolf Trap Opera

Kim Pensinger Witman understands that not everyone is born loving opera. And she’s doing her part to try and change that. As senior director of the Wolf Trap Opera and classical programming at Wolf Trap, she does everything from making casting and repertoire choices to … blogging. That’s right, the head of Wolf Trap Opera has been posting daily this summer, reports Anne Midgette in The Washington Post. In Witman’s own words: “One of the reasons that I have the blog …

Read More

Marketing

An Unexpected Upside to Niche Programming

Programming content for a venue has more impact than probably anything else on sales. A lot of people approach this with the assumption that it’s best to appeal to more people — as many and as broad a group as possible. Funnily enough, it often works the other way around. Narrowing the focus of your content to a group that can seem unbelievably small can be even more effective. An off-Broadway show called Craving For Travel (bit of an awkward …

Read More

Marketing

Gateway Drugs and the Theater

This article from The New York Times talks about the new play Bronx Bombers, which is about the New York Yankees and their long, glorious history. Much of the talk when it comes to this kind of thing is that it can be used to get people who would not otherwise go to a play to go to a play. In effect, it can be used as a gateway drug to other, “harder” stuff. If it’s used as “bait” before …

Read More

Sign Up for Emails

VIEW PAST ARTICLES