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Decoding the COVID-19 Stimulus Package, Part 2: Q&A With Sibi Thomas

Recently, Jim chatted with Sibi Thomas to learn more about the stimulus package and how nonprofits, small businesses and live entertainment organizations can use the programs to weather this crisis. You can watch the full chat here, or read on for an excerpt of their conversation (which we’ll post in two parts -- click here for part 1). First, a bit about Sibi: He has over a decade of accounting, auditing, tax and consulting experience in the nonprofit industry. He...

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News

Decoding the COVID-19 Stimulus Package: Q&A With Sibi Thomas

Recently, Jim chatted with Sibi Thomas to learn more about the stimulus package and how nonprofits, small businesses and live entertainment organizations can use the programs to weather this crisis. You can watch the full chat here, or read on for an excerpt of their conversation (which we’ll post in two parts). First, a bit about Sibi: He has over a decade of accounting, auditing, tax and consulting experience in the nonprofit industry. He serves on the AICPA’s Not-for-Profit Entities...

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News

TEDxBroadway Seeks New Voices for 2020 Event

Each year, we spend thousands of hours collectively searching for interesting and unique speakers for TEDxBroadway. And, each year some of the speakers come by way of the New Voices program, which is now accepting online submissions. While we have a substantial network with which to work, we also wanted a way to welcome speakers with extraordinary ideas who might not be on our radar screen -- so their voices could be heard, too. And, you know what? People want to speak. Thousands of submissions have poured in online...

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News

What Goldstar Rewards Mean For You

A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program harkens...

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Marketing

Build More Excitement for Your Season

Here's one way to build excitement for your season: Add an element of surprise. Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: "Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year's season announcement. He isn't going to make one. Instead, he says, he wants to surprise audiences as the year goes along." Miller tells Martin-Brown: "We want to announce little nuggets at a time and build as much excitement as we can....

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News

Have You Heard the Buzz From Above?

Each year at TEDxBroadway, we talk about the distinctive buzz that emanates from the balcony at New World Stages. That buzz is none other than the TEDxBroadway Young Professionals group who get to attend the event for FREE and meet up for a number of other networking events. What’s great is that those who’ve been in the program are still buzzing about their experience. So if you are a Young Professional, please do apply for the program. If you know an ideal candidate, we hope you’ll share this with...

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Marketing

Make A Moment Bigger — and More Meaningful

Holidays and special occasions are great reasons to go out -- right? We (almost) wish every day was a holiday! Spotify is putting this idea into action. Every year, Black History Month is celebrated in February. But, as Fast Company points out, there is a "common refrain heard every February: that black history shouldn’t be confined to just one month, but celebrated and acknowledged year-round." Spotify and Saturday Morning Co. have created Black History Is Happening Now, reports Fast Company. This...

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News

Have You Heard the Buzz?

Every year, there’s an unmistakable buzz emanating from the loft at TEDxBroadway at New World Stages. It’s not a technical glitch or a sound issue. Nope, it’s the sound of TEDxBroadway Young Professionals and Students, who are enthusiastically chatting about what they're experiencing that day. We’re really proud of these programs. From the TEDxBroadway get-go we knew we wanted to have the widest variety of speakers on stage and the widest variety of audience members in attendance. Because, when you’re...

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#TBT

#TBT: Every Marketing Program Begins With the Same Question …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Every Marketing Program Begins With the Same Question ... “What is the intrinsic value of the product or service?” So says Lynda Resnick, creator of POM Wonderful pomegranate juice, as quoted by Harvey Mackay in one of his articles. What does intrinsic value mean? In developing your product and your way of talking about the product, Resnick says you should, “recognize above all that consumers aren’t stupid. They are looking for value, honesty,...

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Marketing

What Your Patrons Want From Your Loyalty Program

Have you ever wondered whether your loyalty program is meeting your patrons' needs? MarketingProfs shares six surprising facts about loyalty programs. Its findings come from the 2016 Bond Loyalty Report, the largest study of its kind, and a collaboration between Bond Brand Loyalty and Visa that compiles responses from about 19,000 North American consumers. Read all six surprising facts at MarketingProfs, and check out two highlights below: "The redemption experience means much more than the reward itself In many sectors, the reward...

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