Word Stock Update: Immersive Gets Mainstream Media Attention

A couple weeks ago, I suggested you hold your stock in the word “Immersive.” If you did, you’re looking at big imaginary profits today as it continues to get discussed in larger and larger outlets. Time’s Richard Zoglin asks “Has Theater Lost Its Mind?” as the trend toward these immersive shows grows in New York and around the country. Of course, he’s being tongue-in-cheek, and he gets it right when it comes to answering why these productions are working. He …

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Every Arts Organization Should Have This Key Goal

This article evaluates the work of the National Center for Arts Research, which tries to “determine what constitutes success for an arts group.” I think that’s a worthwhile effort, though of course, and I’m sure the NCAR would agree, it’s really up to the organization to determine its own goals and then try to make them happen. I dislike the presumption, which comes out in the article, that arts organizations don’t have clear-cut goals and that businesses do. Businesses have …

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