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#MondayMotivation

#MondayMotivation: Improving Your Pricing Isn’t Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Good Pricing Is Free Money.Good pricing is free money. This means that if you’ve paid little or no attention to how you set prices, or if you’ve done it mostly based on costs or based on what you’ve done before or what other people are charging for “similar” shows, you’re in luck. A small amount of focused thought and...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending July 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Emotions Shouldn’t Be Involved in Pricing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Emotional Pricing is Like Drunk Dialing.Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so I went with it in the presentation, but it doesn’t matter because the idea is the same: Don’t do it!It feels good to express some powerful emotion via text to that person who really...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending June 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending June 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending June 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

One Wise Way to Attract a Bigger Audience

Most of us spend many hours pondering the question: How do we get more people to attend our events?Fast Company highlights New York’s Signature Theatre Company and its milestone of selling its one millionth ticket through its Signature Ticket Initiative, which allows the theater to sell $35 tickets."No age restrictions. No lotteries. No rush lines. Just quality plays for a fraction of what you would typically pay to see a show in Manhattan," writes reporter Christopher Zara.Zara continues: "The...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending May 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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