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#TBT

#TBT: Two Ways of Looking at Premium Pricing

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Two Ways of Looking at Premium Pricing. Would you pay $1,750 for a folding chair? Before you say “no,” imagine that it came with the ability to sit in it in the first row of a Bon Jovi concert. And you got a bunch of other cool Bon Jovi stuff. Still no? Well, sure, that’s what a sane person would say, but the point of selling such a package is that some people...

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#TBT

#TBT: What Do You Mean, Price Gouging?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: What Do You Mean, Price Gouging? If your plane crashed in the desert and after days of struggling across the blazing sands, you were thirsty, and if you finally bumped into a person with a supply of cold water, and that person told you that each bottle was $1,000, you’d probably evaluate your choices in the matter as, pay the $1,000 or die of thirst. In that case, you could convince...

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Pricing

Overvaluing Premium Sales

Venues have gotten much more sophisticated in the last seven or eight years at creating and selling “premium” tickets and ticket packages. I was reading recently about the Seattle Mariners’ successful program to do this recently, and it made me give this issue some thought. As I’ve said many times on this issue, I’m for it. Provided you don’t punish people for not buying premium and you legitimately deliver a ‘premium’ value, this should be a sustainable and positive way...

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Experience

Coming Soon: Paying For Space, Not Seats

I've noticed people (including a couple of celebrities) doing something that caught my eye in the last year or so: flying coach. To be more accurate, they were flying coach big-time, surrounded by one or more empty seats. One well-known rapper on my plane had two rows for himself and a couple of bodyguards. That's why I think that this concept could actually make sense if implemented well. You're buying space, not seats. And there's no reason, as we move into...

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