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#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares. Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me of something I...

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#MondayMotivation

#MondayMotivation: Interest Equals Action at the Right Price

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pricing Is Not a Marketing Campaign. Everyone knows that pricing of tickets affects sales, and the main way this is usually observed is when prices drop, ticket sales go up. What does this mean? Why does it work like this? Is it the equivalent of a word-of-mouth marketing campaign that gets people excited and talking about the tickets for sale? Not...

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