Does Predictive Data Ruin the Fun of Online Shopping? Maybe, Maybe Not.

Online retailers like Amazon (or Goldstar for that matter) use predictive math to try to guess what you might like to buy next. This is nice enough, especially when it works, but there's also a sense that good old-fashioned serendipity could be lost in more and more of our shopping experiences and, therefore, in our lives. That's the point of this article. Some people believe that this isn't true, saying that every technology that's come along was charged with driving...

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