Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They're a pretty ordinary item, right? Well, McDonald's has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders. According to Adweek, the campaign "uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are." The article explains that Sriracha Mac is a fiery lion who lives by the motto,...

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