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Social Media

Social Media Trends for 2020

You have many choices when it comes to social media marketing — and new opportunities are popping up each year. Taylor Peterson offers a “rundown of top features and formats social marketers should explore in 2020” on Marketing Land. Check out a couple below, and then read the rest here: “Instagram Shoppable posts. Instagram first debuted its Checkout feature in March 2019, giving online retailers a more seamless way to connect with customers. The feature allows users to make purchases from in-feed or …

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Marketing

Are You Reaching 2.6 Billion People?

Right now, billions of people are online! That’s right — according to Business.com, “There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021.” Most likely, you already use social media to boost your branding and marketing. Whether you’re a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We’ve highlighted two below: “Encourage customers to leave …

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Social Media

Olympic Athletes Who Are Winning on Social

All eyes are on Rio these days and the incredible athletes from all over the world. While we watch in amazement as they run, jump, flip, swim and excel at their sports, we’re also moved by their personal stories. And, as Andrew Caravella puts it in this Entrepreneur post, we feel even closer to the athletes because of social media, which “now affords us a more intimate view into the life and times of world-class athletes, dream makers and record …

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Social Media

Instagram Inspiration: Photo and Video Ideas

Lindsay Kolowich put together a list of 18 photo and video ideas to spark inspiration for what to post on Instagram. We’ve highlighted two below, and then read all 18 at HubSpot. “• Behind-the-scenes shots Instagram is a great platform for humanizing your brand, and giving your audience a sneak peek at what goes on behind the scenes is one way to do that. It’s also a good way to show followers what it’s like to work there, which is …

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Social Media

Are You Making the Most of Facebook?

According to a recent article on QuickSprout, “As of the start of 2016, Facebook has 1.59 billion active users per month. That’s over 20% of the global population.” That’s one very good reason you should be using Facebook as a marketing tool. In the QuickSprout article, “How to Win on Facebook,” Neil Patel shares eight lessons learned from BuzzSumo team data that analyzed over 1 billion Facebook posts. We highlight the first two of his lessons below, and then read …

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