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The Secret That Las Vegas Has Figured Out

Chicago has plans to build a casino -- and according to reporter Chris Jones for the Chicago Tribune, "fevered debate is underway about the most desirable location for the newly authorized Chicago casino." "But these arguments are absurd," writes Jones, "the far more important question is what should be inside this still mythical Chicago casino." The answer? Live entertainment. Jones continues: "Here’s why. Gambling revenues are in decline from the Foxwoods Resort Casino in Connecticut ... to the Las Vegas Strip. ......

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Marketing

Are You Using the Web’s Most Popular Color?

Did you even know the web had a most popular color? Well ... it's blue. "Blue is the color of Facebook, Reddit, Twitter, Tumblr, LinkedIn, Microsoft, whitehouse.gov, WordPress and Pandora … among others," reports Caitlin Dewey for The Washington Post. Dewey explains how blue became the it color: "Recently, the designer Paul Hebert began tracking the color palettes of the world’s largest websites ... On the world’s 10 most popular websites, shades of blue and turquoise outnumber other colors by a...

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#TBT

#TBT: Leading the Culture

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Leading the Culture. I used a phrase the other day that I think is very important to understand. I said that live entertainment had the chance to “lead the culture.” Greg Sandow uses the phrase “gravitational pull” to describe what happens when something is highly relevant in the world. People are naturally drawn to it, as though by gravity. If I ask you “what are people interested in these days?” your...

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Experience

Sesame Street’s Gravitation Pull

This past Monday Sesame Street debuted its 45th season. Which is a good example of a show that has maintained a strong gravitational pull. Jim talks about the importance of gravitational pull: " ... pay attention to what does and doesn’t have gravitational pull so that you can develop better instincts on the subject. Why? For your own content, of course. Some of us in live entertainment marketing have input or control of content, and some just have to market what...

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Marketing

“Popular” is Not the Opposite of “Relevant”

For this series, we've reached into the vault to share a few pieces that are still relevant today. If you have a moment, read the piece from the Los Angeles Times wherein two local L.A. critics talk about the small theater scene. It’s worth reading for its own merits, and it's an interesting discussion with a number of really perceptive insights from the two critics, Charles McNulty and Steven Leigh Morris. But one thing Morris said stood out that I want...

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P&L

Think Twice Before You Complain About Sales

This infographic about music sales in 2013 is designed to entertain you, but I think it needs a headline. I'll give it one now: Recorded Music Sales Shrink Again. Let's give it a subhed or two: Even Most Popular Albums Sell Relatively Few Copies. Digital Formats No Longer Growing in Sales. Remember this whenever you start feeling a little whine coming on because you're in the live entertainment business.

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News

Santa Anita Park Gets Major Upgrades to Attract New & Old Fans

There is no sport that's fallen as far as fast as horse racing. In 1960, America's three most popular sports, arguably, were baseball, boxing and horse racing. Baseball is still popular, if not No. 1 anymore; boxing has been eclipsed by MMA and is no longer dining table conversation. But horse racing has dropped out of view altogether. There's still a tiny bit of hoopla about the Kentucky Derby, but it wouldn't be hard to miss it completely, even if...

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